ROOTED IN QUALITY Thanks to nearly 100 years of working the land, we have a hard-won wisdom and passionate commitment to providing superior, fresher products. MOTIVATED BY THE GREATER GOOD Community is our top priority. We're driven as much by the health of our families as we are the health of our country and our world. For that reason, we never stop learning and partnering with others who share our cause. CREATIVITY MATTERS We believe in the power of innovation to connect people with fresher food. That's why we add a punch of creativity to everything we do _ from farming to product development to our marketing conversation. BRAND OF BOLD ACTION We loudly and proudly celebrate fresh fruits and veggies, and we do it through action more than words. We lead by example.