Helping our customerÕs to make the most of lifeÕs opportunities As experts in the financial industry, weÕre committed to using our specialist skills to give our customers the power to achieve their personal and family goals, whether it is to do home renovations, finance a childÕs education or anything else to improve their lives. The DirectAxis business model ensures that weÕre able to create products that are suited to our customersÕ specific needs. We provide a range of financial products and services we promote responsible borrowing and lending and are compliant with the National Credit Act. Our financial offerings include Consolidation and Personal loans, Funeral Cover, Medical Aid Cover, Car and Home Insurance. It is our priority to continue to invest in our business to improve our digital capability so that our customers enjoy the best possible customer experience.