Honey Birdette is a luxury lifestyle brand led by Founder and Managing Director Eloise Monaghan. The first boutique opened in 2006 with a unique offering of high-end lingerie and premium bedroom accessories. Bold, innovative and just a tad naughtier than you would expect, Honey Birdette quickly became the most talked about lingerie brand in Australia. æ In 2011, Honey Birdette entered into a strategic partnership with BB Retail Capital (BBRC), one of the largest retail groups across the Asia-Pacific region. Between 2012 and 2016 Honey Birdette opened more than 40 new boutiques across Australia. Growing from one humble boutique in BrisbaneÍs West End to over 50 stores, with over 260 employees Australia wide. æ In September 2016 Honey Birdette opened their first international boutique located in Covent Garden, London and now have three boutiques in the UK. Honey Birdette are currently reviewing opportunities in other premium global locations across Europe and the United States.