The factory was established on august, 1950 in Karachi at Nishter Road under the name and style of Pakistan beverage limited under the direct control and management of late Haji Ali Muhammad (the founder of Pakola ). In 1960 the company shifted to site industrial area where it developed day and night. In 1965 bubble up" and in 1982 "Apple SidraÓ were successfully launched. These were the first franchised brand to be launched by this Company