In Italy the Mediaset Group manages all the advertising activities supported by an advertising sales company, Publitalia '80 SpA, and two wholly-owned subsidiaries, Digitalia '08 Srl and Publieurope Ltd. Publitalia is leader in Europe for advertising earns. It exclusively sells advertising for Mediaset channels and, overall, in 2008, had a portfolio of 1,132 clients. On the basis of its 2007 results, Publitalia has, according to the figures for the advertising market supplied by Nielsen Media Research, a market share of 35.4%. Digitalia '08 is the specialised advertising sales company for the Mediaset channels broadcast on the digital terrestrial platform, Premium, Boing, MediaShopping as well as for new media, such as the internet and Mediavideo. In the context of an advertising market that is increasingly international in its outlook and which has been characterised in recent years by concentration and a continuous shift in the decision centres, the Mediaset Group has entrusted Publieurope Ltd., a company founded in 1996, with the task of organising an adequate response to the European market and the aim of generating additional revenues. The sales activity, which are run from offices in London, Munich, Paris and Lausanne, with the active cooperation of Publitalia '80 and PubliespaÐa, has generated very satisfying results that consolidate the trends of recent years.