HISTORY SEFAM TODAY IS THE CULMINATION OF A 27 YEAR LONG JOURNEY IN QUALITY AND INNOVATION Sefam was established in 1985 with the aim of manufacturing and retailing quality embroidered fabrics, equal in quality to the best in the world, made in Pakistan. Sefam started out with the Bareeze brand of embroidered designer fabrics but has now grown to a family of 11 brands, each of which are the largest in their category in the Pakistani market. COMPANY MISSION SEFAM IS BUILT ON A COMMITMENT TO QUALITY, INNOVATION AND THE QUEST FOR CREATING CLASSIC, TIMELESS, DESIRABLE PRODUCTS All Sefam brands are built on two things, quality and innovation. The use of only the best materials and an unflinching resolve not to compromise on quality, coupled with the use of state of the art technology enables us to produce products which are no less in quality and design than the best in the world. RETAIL NETWORK We are PakistanÕs Largest Fashion Retailer. We operate in excess of 460 points of sale globally. The majority of our stores are in Pakistan with the rest in the Middle East, Europe and North America.