The Marketing Institute is the professional body for Ireland's marketing people, in operation since 1962. With a mission to strengthen the profession of marketing in Ireland, the Institute aims to deliver in three key areas: (1) Enhancing professional effectiveness through the provision of insights and expert content; (2) Building the community of marketers through access to networks; and (3) Providing professional career development to members through training and education. Content, Community and Career are the three themes that underpin all Institute activities We are based in our own full facilities headquarters in Dublin with a network of members all over Ireland, drawn from all business sectors and reaching from young marketing graduates up to business leaders at executive level. Membership is open to anyone with professional responsibilities in any of the marketing disciplines, or anyone in academia who is teaching or studying any aspect of marketing.