B2B companies have dramatically accelerated customer acquisition efforts by employing technology such as Salesforce.com, Marketo and Eloqua. But as more businesses are paid over time, customer acquisition is merely the beginning of the story. ThatÍs why customer-driven enterprises are using Gainsight, the leading Customer Success Management solution, to proactively manage retention, reduce unexpected churn and identify upsell opportunities by leveraging ñbig dataî analytics across sales data, usage logs, support ticket, surveys and other sources of customer intelligence.