In 1980 Carlo Crocco created the Hublot watch featuring a gold case and natural rubber strap. For the first time in the history of watchmaking, a precious material _ gold _ was combined with rubber. In the mid-90s, rubber became the focus of interest of the leading watchmaking brands, thus validating the choices that led to the creation of Hublot watches. As far as the brand is concerned, rubber is not a fashion phenomenon, but rather the embodiment of its philosophy and brand image from the beginning. Thus, in May 2004, Jean-Claude Biver took up his position as CEO, becoming board member and minority shareholder in Hublot watches. He had many ideas for developing the brand. Under the leadership of its new CEO, Hublot revisited its founding principles: Jean-Claude Biver relaunched the ñThe Art of Fusionî concept - this meant the fusion of unusual materials such as gold and ceramic, tantalum and red gold, or even magnesium and titanium. This also applied to the fusion between the Swiss Watchmaking Tradition and 21st century Watchmaking Art. In 2006, Jean-Claude Biver launched Hublot TV, the first-ever television channel on Internet to be created by a luxury brand. The television team produces and broadcasts news about Hublot. As time moved on, various models of the Big Bang have been developed, presenting watchmaking complications: Tourbillon, Big Date, Power Reserve Indicator and Split Seconds. The Fusion concept has been pushed to the limit in the quest for unusual materials and new alloys. The model comes in a choice of two sizes: 41 or 44 mm in diameter. In 2007, a new ñdiverî Big Bang was launched _ this was the third version in terms of its size: the Big Bang King was given an oversized case measuring 48 mm, but which adapts remarkably well to slender and large wrists alike!