MyOptique is revolutionising the European optical industry by providing its customers with a superior direct-to-home service proposition. MyOptique is the e-commerce leader across all eyewear categories - prescription glasses, contact lenses and sunglasses Ð in Europe.

MyOptique operates five online retail brands Ð Glasses Direct, Sunglasses Shop, Lensbest, Eyewearbrands and Netzoptiker. Together they have served over three million customers and have shipped over 280 million contact lenses and 7 million glasses and sunglasses.

MyOptiqueÕs brands share a record of driving innovation to provide the best possible customer experience. Glasses Direct (founded by Jamie Murray Wells), was the first to take prescription eyewear online, and the first to offer customers a completely free home trial service. Lensbest was first to market on selling contact lenses via mail order in Germany, while collectively the 5 brands have additionally focussed on ensuring customers get great value, choice and convenience through continued investment in staying at the forefront of the online optician industry.

The innovation continues Ð in 2015 Glasses Direct was recognised as delivering the best ecommerce experience in the Retail Week Customer Experience Awards, winning Outstanding Digital Experience for Ditto, its new cutting-edge 3D virtual try on service. It is also a Future Fifty company Ð recognised by the British Government for its growth and innovation in the optical market.

MyOptique joined Essilor in September 2016, one of the worldÕs leading optical companies. EssilorÕs Online Division includes some of the most successful ecommerce brands: Lensway (Nordics), Coastal (North America), Vision Direct (EU) EyeBuyDirect (North America).